Sterling Brand Collaterals
Sterling Holidays, a premium holiday lifestyle company, wanted to reinforce its brand recall across all touchpoints – for both internal as well as external stakeholders. They wanted to bring out all design and graphic elements associated with the Sterling brand in a creative, colourful way.
We started by crafting a new brand manual, giving it a gentle flourish while staying to true to Sterling’s colour palette. We maximized brand visibility by designing a host of communication collaterals, from notepads, business cards, and stationery to personalized mugs, umbrellas, laundry bags and flash drives.
In the end, you could see the Sterling brand strategically yet organically placed across multiple touchpoints with intelligent, minimal and subtle communication.